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Bouquet Masterclass

The Bouquet Masterclass Level up your bouquet skills, pricing confidence, and floral know-how—in just 3 weeks! Tired of feeling unsure about your bouquets, pricing, and what the heck to order for that next wedding? The Bouquet Masterclass is your go-to floral foundation course designed to help newer florists build real confidence, master industry-standard techniques, and finally stop second-guessing every stem. Led by award-winning floral designer and Petal Academy founder Darlene Rupke, this 3-week live online course is packed with hands-on learning, real-world tips, and zero fluff. What You’ll Learn: 💐 Design Techniques: European spiral hand-tied bouquets Loose, garden-style arrangements Bridal bouquets that actually book weddings 💸 Floral Business Basics: Pricing strategies that actually lead to profit Floral ID & Recipe creation to guide every design Purchasing best practices to stop overspending Best practices for production and flow 📎 Support & Extras: Live demos + personalized feedback Downloadable PDFs + design guides to keep Community support + pro-level tips from Darlene Course Details:Start Date: May 20thLive Sessions: Evening classes to fit your scheduleIntroductory Price: $297 (regularly $397!)Format: Live online course with replays + resourcesOnly offered twice per year Whether you’re fresh in the floral world or still figuring out how to price your first bridal bouquet, this course will help you ditch the doubt and start designing (and charging) like a pro.   Let’s get you blooming with confidence!

$297.00 CAD

Monthly Coaching Payment

Bloom and Thrive Membership Your Floral Business Breakthrough Starts Here Unlock your full potential and grow your floral business with the Bloom and Thrive Membership—designed specifically for florists in their first 1–5 years of business. For just $375/month, you’ll get personalized coaching, expert guidance, and ongoing support to boost your confidence, creativity, and profitability. Whether you're struggling with pricing, workflow, or just feeling overwhelmed, this membership was built to help you balance life, grow sustainably, and design with purpose. 💐 What’s Included Each Month: ✅ 1 x 1:1 Mentor Call (45 minutes) A personalized coaching session with floral industry expert Darlene Rupke, focused on your unique business needs. We’ll dive into topics like pricing, sales, production, workflow, purchasing, or marketing—whatever’s most pressing for you. ✅ 1 x Live Group Zoom Coaching Call Each month, we rotate key topics such as design, holiday strategies, weddings, funerals, pricing, production, purchasing, sales, and marketing. Collaborate, connect, and learn alongside fellow florists in a supportive setting. ✅ 1 x Live Design Class Enjoy a monthly step-by-step floral design tutorial, focusing on more advanced techniques and trending styles. Includes a downloadable PDF recipe so you can recreate it with confidence and precision. ✅ 1 x Facebook Group Q&A (45 minutes) Join a live Q&A inside our private group where you can ask questions, get real-time feedback, and learn from both Darlene and your floral peers. If you're ready to build a business you're proud of—and have fun doing it—Bloom and Thrive is here to guide you every step of the way. Let’s grow, together. 

$375.00 CAD every month